Why You? Developing the Right Value Proposition for the Right Customer October 25, 2018 8:00am – 9:30pm Getting heard in a crowded digital world is a challenge. To succeed, get laser focused on who you are trying to reach and the value your provide.
Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.
Join us at this morning event where Donna Botti of Delos Inc will facilitate an interactive session where you will work on clarifying and refining the value proposition for your business. Learn best practices and leave with a message that will resonate with your ideal customer
Instructor: Donna Botti Delos Inc.
Donna Botti is the owner of Delos Incorporated in Collegeville, PA. Delos makes the web work for their small business and nonprofit customers by providing websites, digital marketing services, and training. Donna frequently speaks to business organizations on how to get results from digital marketing and writes blogs on the Delos website, www.delosinc.com. Donna is a certified mentor with SCORE Montgomery County putting together their educational workshops for business owners. Donna is also a Certified Solution Provider for Constant Contact who has consistently earned the All-Star Award for the outstanding marketing results achieved for her customers.